Episode 94: Where Real Estate Entrepreneurs Should Invest Their Money First

Sitting on a healthy pile of cash reserves and wondering where to deploy it next? Before you rush to acquire another rental property or dump capital into alternative assets, you need to look inside your own business. In this solo episode of Strength in Numbers, host Marcus Crigler breaks down the ultimate investment hierarchy for real estate entrepreneurs.Marcus explains why investing internally in people, processes, and technology will almost always yield a higher return than external assets. You will learn how to determine if your business is financially ready to invest, why making your operations better naturally makes them bigger, and the simple five-question framework you must use to evaluate any external investment opportunity.Enjoy the show!You’ll Learn How To:Determine when your business is financially ready to start investing capitalIdentify the highest ROI internal investments (People, Process, and Technology)Know exactly when it is time to hire C-suite executives and operational leadersEvaluate any external investment using a simple five-question frameworkBalance passive and active external investments based on your desired time commitmentWhat You’ll Learn in This Episode:(01:25) The "6X Reserve" milestone you must hit before making major investments(02:20) Why investing internally to make your business better naturally makes it bigger(02:50) The three internal pillars to fund first (People, Process, and Technology)(04:30) Transitioning to external investments once internal optimization is exhausted(05:25) The five key questions to ask before funding any external real estate or business ventureWho This Episode Is For:Real estate business owners who have built strong cash reserves and want to scale safelyEntrepreneurs looking to boost their profit margins through strategic hiring and technologyInvestors needing a simple, effective framework to vet external real estate and alternative assetsWhy You Should Listen: Deploying capital randomly is a recipe for disaster. This episode provides a clear, step-by-step hierarchy for investing your profits. You will learn why optimizing your own machine is often the most lucrative move you can make, and exactly how to vet external opportunities to ensure they align with your tax strategy, risk tolerance, and time capacity.Connect with Marcus Crigler:Website: https://beccfo.com/LinkedIn: https://www.linkedin.com/in/marcus-crigler-cpa-977a45b7Facebook: https://facebook.com/marcus.crigler