Episode 96: NFTs: Understanding the hype and seeing the value for brands

Host Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much of the noise right now is centred around celebrities and influencers launching their own projects, the technology could hold great value in how they encourage loyalty, display fandom, build community, and the overall potential for authentication. This episode explores NFT scams, regulation and sustainability implications, how the concept of ownership is being redefined, as well as how and why brands are entering the space. Listen now!Check out Mintel Little Conversation ep. 90, "Let's talk about the metaverse": mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverseLearn more about consumers' digital trends and buy a report today in the Mintel store: store.mintel.com/us/financial-services/fintech/us-digital-trends-spotlight-on-the-metaverse/ Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox: https://www.mintel.com/mintel-newsletter Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests: Brittany Steiger, Senior Analyst, Retail & eCommerce, Mintel Reports US.Sydney Riebe, Associate Analyst, Food, Drink & Foodservice, Mintel Reports US.