Episode 97: Adnan Durrani On Building Halal Brands

Episode #97 Notes1:00 - What motivated you to start Saffron Road?4:15 - What does halal mean? And what are the standards and certifiers around it?8:00 - What was the path to market for your company?11:20 - What were your biggest challenges getting to market in the first few years?13:15 - How do you handle naysayers in the halal space?21:00 - On Saffron Road’s certifications and sustainability standards.24:00 - What lessons have you learned that you’d share with us?28:00 - How have you managed through COVID?32:45 - Tell us about your social impact through the purchases you make?43:00 - Book Recommendations!Green Deen, Ibrahim Abdul-Matin, Keith EllisonMarketing to the New Majority, David BurgosHalal Branding, Dr. Jonathan WilsonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.