Episode 97: Comprehensive Change with Legendary Podcasts Host Jeff Pugel

Waking up in a cold sweat at 3AM in the spring of 2019, Jeff knew he was done with corporate life.The startup he moved his family cross-country for was broken beyond repair. Great concept, handful of happy clients, but zero marketing presence to get to that next level.After advocating for a strategic marketing approach that the President liked and the COO didn’t, things stagnated. Rather than do nothing, Jeff handed in his resignation.Today, what they rejected is what Jeff helps his clients with. Bradley and Jeff discussed the difference between strategies and tactics. Because many struggling businesses have to diagnose the problem, it’s important to understand that strategy is high level while tactic is specific. In order to really pinpoint your issues and increase profits, you have to know how to measure. Jeff shares more about measuring correctly in this episode.Jeff is a dynamic, energetic and knowledgeable speaker with actionable advice on what you can do RIGHT NOW to get your business back on track. You’ll love Jeff and his approach to comprehensive change without spending an extra cent!