Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next. Check out parts one and two of this trilogy: Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse); Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands). Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/).Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter).Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Emma Todd, CEO, MMH Technology Group. Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

What this episode covers

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next. Check out parts one and two of this trilogy: Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse); Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands). Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/). Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter). Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia. Guests: Emma Todd, CEO, MMH Technology Group. Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

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This episode was published on July 19, 2022.

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