Episode 99: Why sustainability should be at the top of every brand's agenda

Host Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role of sustainability in business. Brands are slowly transitioning from vague sustainability targets to environmental, social, and corporate governance (ESG) frameworks and, eventually, to commitments to meeting the 17 United Nations Sustainability Goals. The experts discuss the different sustainability frameworks businesses can utilise, why an investment in sustainability offers brands an insurance policy on future viability and how brands should effectively communicate sustainability missions to consumers. Listen to find out why now, arguably more than ever, is the best time to invest in sustainability products, policies, campaigns and services. The Mintel Consulting 2022 Sustainability Barometer is available now for free download (https://mintel.com/consumer-sustainability-barometer). Learn more about how and why consumers' sustainability attitudes are shifting in E95 of Mintel Little Conversation (https://mintel.com/blog/podcast/podcast-consumers-sustainability-attitudes-are-shifting-heres-how-brands-should-react). Mintel clients can log in now to access Mintel's sustainable market intelligence (https://clients.mintel.com/?filters.strategic-topic=98&last_filter=strategic-topic). Non-clients should visit the Mintel Store (https://store.mintel.com/) to learn more and buy a report today.Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.Guests: David Luttenberger, Global Packaging Director, Mintel Richard Cope, Senior Trends Consultant, Mintel Consulting.