Episode Twenty Six

On this episode of Bourbon, Beards, and Belvederes Adam, Paul, and Jerry host Mark and Mason of Bearded That Is All. The conversation covers Mark’s military service, the father–son–daughter team behind the brand, and their mission to support veterans through quality beard care. They discuss the long R&D process, signature scents like Brass & Bourbon, Warriors Rest, Freedom Fresh, and Final Flight, the carrier oil blend (jojoba, argan, meadowfoam seed, apricot kernel, castor, plus vitamin E), product plans (balm, shampoo), and the challenges of packaging, marketing, and scaling a small family business. The episode also touches on motorcycles, cigars, community partnerships, and veteran charities like Mission 22 — a mix of personal stories and practical insights for listeners who love whiskey, cigars, and great beard gear.