Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation

In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens. Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity.   What You’ll Learn: Why most skincare products on the market are not suitable for tween skin The difference between hydration vs. moisture (and why it matters) How overusing acne products can actually damage young skin The 3 essential steps every tween skincare routine needs Why boys should be included in skincare conversations too How Ashley built a brand rooted in education, safety, and simplicity The role of branding and sensory experience in connecting with younger audiences   Key Takeaways: Tween skincare should be simple, gentle, and protective More products ≠ better results Education is just as important as the product itself Confidence starts with feeling good in your own skin—not “fixing” it Strong brands are built with purpose first, aesthetics second   Connect with Ashley Gould: Instagram: @thedewgeneration Email: [email protected]   Connect with Boryana: Instagram: @blackseaams   Loved This Episode?   If you found this helpful: ⭐ Leave a review 📤 Share it with a friend who’s house hunting 📲 Follow for more marketing and business insights