Wellness Marketing 101

In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership.   We dive into the power of community, why collaboration beats competition, and the mindset shifts women need to grow both personally and professionally. This conversation is especially relevant for women balancing business, leadership, and motherhood. Key Takeaways Community is a growth accelerator Women thrive when they support, not compete with, one another. Abundance vs. scarcity mindset There is enough opportunity for everyone. The right clients will align with you. Mindset is the biggest growth barrier Fear, self-doubt, and the “inner critic” often hold women back more than skill or experience. You don’t have to do it all Delegation, outsourcing, and asking for help are essential for sustainable success. Intentional networking matters Jessi’s events are designed not just to connect people but to actively support women-owned businesses. You can design your life and business Entrepreneurship can create flexibility, especially for moms who want to be present while building something meaningful. Notable Moments How Habituelle grew organically through referrals and shared values Why women sometimes hesitate to support each other—and how to change that The simple mindset shift Jessi uses to quiet self-doubt: “No, thank you.” Balancing motherhood and entrepreneurship without striving for perfection About the Guest Jessi Sheridan is the founder of Habituelle, a community and coaching platform supporting women in leadership and business. Through storytelling, events, and coaching, she helps women grow with intention and connection. Connect with Jessi Website: hhttps://habituelleleadership.com/ Instagram: @habituelle Personal: @jessi.sheridan If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review, it helps more women find the support they need. Connect with me Instagram: @BlackSeaAMS Website: https://www.blackseaams.com/

In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.   I share how I first discovered Bikram Yoga in 2011 while navigating anxiety and panic attacks during my PhD program, and how the practice eventually became an essential part of my life as an entrepreneur, athlete, mother, and educator.   Together, they discuss: The origins and philosophy behind Bikram Yoga Why the heat creates such a transformative mental experience The connection between yoga, spirituality, and self-awareness The role of discipline and ego in the practice Yoga asana competitions and the mindset behind them The difference between fitness-focused yoga and ancient yoga philosophy Why so many athletes are drawn to hot yoga Injury recovery, longevity, and adapting the practice during pregnancy How Bikram Yoga evolves from a workout into a lifelong lifestyle practice   Esak also shares insights into: His journey into yoga through sports and family influence Competing and winning yoga asana championships The philosophy behind healthy competition His E84 teacher trainings and Jedi Fight Club immersions Why technique and consistency matter more than flexibility   Key Takeaways Yoga is as much a mental practice as it is physical. The heat in Bikram Yoga acts as a tool for presence and focus. Flexibility develops over time through consistency and awareness. Self-awareness and self-control are foundational to both yoga and entrepreneurship. Progress in yoga often happens incrementally and requires patience. Healthy competition can inspire growth and self-mastery. Long-term practitioners often describe Bikram Yoga as a lifestyle rather than a fitness trend Books Mentioned Autobiography of a Yogi by Paramahansa Yogananda Yoga Body by Mark Singleton Connect with Esak Garcia Instagram: @esakgarcia Website: https://www.esakgarcia.com/  

In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens. Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity.   What You’ll Learn: Why most skincare products on the market are not suitable for tween skin The difference between hydration vs. moisture (and why it matters) How overusing acne products can actually damage young skin The 3 essential steps every tween skincare routine needs Why boys should be included in skincare conversations too How Ashley built a brand rooted in education, safety, and simplicity The role of branding and sensory experience in connecting with younger audiences   Key Takeaways: Tween skincare should be simple, gentle, and protective More products ≠ better results Education is just as important as the product itself Confidence starts with feeling good in your own skin—not “fixing” it Strong brands are built with purpose first, aesthetics second   Connect with Ashley Gould: Instagram: @thedewgeneration Email: [email protected]   Connect with Boryana: Instagram: @blackseaams   Loved This Episode?   If you found this helpful: ⭐ Leave a review 📤 Share it with a friend who’s house hunting 📲 Follow for more marketing and business insights  

What if the best real estate advice you could get… is not to buy? In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told. From navigating high interest rates to understanding your true financial options, this conversation goes far beyond the typical “buy vs. sell” advice. Ani shares how her background in economic consulting and her personal experience as an immigrant and entrepreneur shaped her unique, client-first approach to real estate. Whether you're thinking about buying, selling, or simply planning ahead, this episode will help you make smarter, more aligned decisions.   What You’ll Learn in This Episode   ✔️ How to approach buying a home in today’s high interest rate market ✔️ Why the traditional “20% down” advice is limiting ✔️ Smart alternatives to selling your current home ✔️ How to think about real estate as a wealth-building strategy ✔️ The biggest mistakes buyers make (and how to avoid them) ✔️ When it actually makes sense not to buy or sell ✔️ How to spot a realtor who truly has your best interest in mind   Key Insights   Real estate is more than a transaction, it’s a strategy. Most people focus only on the purchase, but the real value comes from how that decision fits into your long-term financial goals.   There is no one-size-fits-all mortgage. The standard advice you hear is just one option. The right solution depends on your lifestyle, risk tolerance, and future plans.   You may not need to sell your current home. If you have a low interest rate, keeping your property and turning it into a rental could be a smarter financial move.   Clarity creates confidence. The more information you have upfront, the better decisions you’ll make without pressure or regret.   Real Talk: What Most Realtors Won’t Tell You   You don’t always need to buy right now You might be better off keeping your current home There are more financing options than you think A fast sale isn’t always the right sale   Standout Moment   Ani shares how she sold a home in just 11 days in a market where the average was over 100 days by focusing on strategy, preparation, and buyer psychology rather than shortcuts.   Memorable Quotes   “Clarity is what drives decision-making.” “For every situation, there’s a financial product—you just have to find the right fit.” “Sometimes the best advice is: don’t buy.”   About the Guest   Ani Golovko is a real estate professional based in the San Francisco Bay Area, specializing in the East Bay. With a background in economics and financial consulting, she helps clients navigate real estate decisions with a strategic, education-first approach.   Connect with Ani Instagram: @ani.golovko LinkedIn: https://www.linkedin.com/in/agolovko/   Loved This Episode?   If you found this helpful: ⭐ Leave a review 📤 Share it with a friend who’s house hunting 📲 Follow for more marketing and business insights