PODCAST · business
voiceovermarketingpodcast's podcast
by AR Enterprises Company, Inc.
The Voice Over Marketing Podcast is THE podcast dedicated to teaching in-depth and advanced marketing strategies for people in the voice over and audio production professions.Our goal is to help you make more money by showing you ways to leverage your time, charge more for your talents and allow you to spend more time doing the things you want to do in your life.
Episodes
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Episode_77_Rick Lance The Voice of Americana
How can your clients Guide you in your voice over business? You'll want to take notes on this episode! John Melley sits down with Rick Lance - The Voice of Americana to discuss how he took what his clients told him and how he parlayed it into a successful Voice Over Career.
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Episode 76 The Membership Millionaire and Doing Good
John speaks with Mara Glazer about her new book The Membership Millionaire and how to incorporate a membership program in your voice over business. They also discuss how "Doing Good" for others means doing good for your customers and your business!
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Episode 75 Lau Lapides and the New England Voice Over Summit
Lau Lapides and John Melley discuss "getting in the Voice Over Zone" and the New England Voice Over Summit. You can Support the Voice Over Marketing Podcast by donating and supporting Throw My Dog A Bone!
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Episode_074 Artificial Intelligence AI and Voice Over
Will Artificial Intelligence AI kill the Voice Over Industry, or is it part of the constantly changing way of doing business, like a VO Style that' becomes all the rage, or the required Home Studio? VOXtra.com's John Florian and John Melley discuss the impact AI is having and how to prepare and...
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Episode 73 The Trials Triumphs Fails Embarrassments and Tools for Surviving the Last 3 Years
It's been 3 years since the last episode of the Voice Over Marketing Podcast. In this episode I explain my time away from the mic and how I weathered the Pandemic. How the show was never far from my mind, but didn't feel like doing it. How I overcame my reluctance to publish (would anyone care?)...
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Episode_72: How Do Your Prices Affect YOUR Work?
Seller's Remorse? Ever quote a price on a VO Gig only to regret it later? Did that mindset cause you to think something like: "Heck, I'm only getting $XXX for it and have spent too much time on it already?" Ring a bell? In Episode 72 I discuss why solid fees are important for our attitudes and…
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Episode_71: Why "Pay to Play" is not a Viable "Place" for Your #VO Business
Don't be a commodity. How do you differentiate yourself from everyone else if you offer your services in the same "Place" where everyone else offers those same services? In Episode 71 I use a fun example of Coffee Cahe and QVC discuss the importance of "Place" and how selecting where you do...
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Episode_70: Be Careful of Who You Take Advice From
In this Episode I take on the Voice Over Demo Mills and the Voice Over Commodity Marketplaces. I use a recent coaching call with a listener as my outline for this episode.
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Episode_69: Getting Out of A Rut
I interviewed my friend and business coach Rob Berkley shortly before he was diagnosed with cancer about how to get out of a funk, rut, groove, inertia, etc. Something that I have been in for various reasons Unfortunately, Rob passed away in December of 2018. I wanted our interview to be the next...
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Episode_67: R.I.F Reading Is Fundamental
What's the Second Piece of Advice I Give to #VO Talent? After showing up and positioning yourself for opportunity, the second piece of advice I give to #Voice Over Talent (Veteran and just starting out) is ... read. Read everything you can get your hands on. Literally. Ingredients Even stuff you...
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Episode_66: VO Rates as a Marketing/Positioning Strategy? Yes.
John, Can I Establish a Niche? Yes.... and Charge Lower Prices? ... Yes,... but why would you want to? In this episode I demonstrate establishing market niches and tackle a couple of common questions and celebrate some listener successes. During the episode I discuss: How to Establish a Niche…
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Episode_65: How YOU Can Become a Voice Over Athlete® Too!
Why I Started The Voice Over Athlete® Wellness Club Here's the Special Link! FIRST MONTH FREE LINK VO Athlete® Joell did a great job exploring the Voice Over Athlete® Concept with me. During the episode we discuss: What is a Voice Over Athlete®? How did the Voice Over Athlete® start? Why is this...
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Episode_63: An Interview With James Alburger
James & John Discuss: How Voice Over Has Changed ZOOM Technology & Voice Over The Dangers of "Demo Mills" Why In-Person Workshops are Better than On Line Workshops James' Books and P.I.E. Workshops and MUCH MORE Links & Resources Mentioned in my Interview with James Alburger…
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Episode_61: Marketing Tips for NEW (and all) Voice Over Talent
Are There Specific Marketing Tips for People NEW to Voice Over? Richard Baringer asks: How about marketing ideas specifically geared toward those of us just starting in the biz? I bust out my - create your own products & services idea... again and a few others! Take notes! Plus a Bee Update and...
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Episode_60: Why Length Matters (Your Demo) and What Coffee Cake Can Teach Us About Pricing! (?)!!
Length Matters... but for a different Reason: Listener Ray Girard Asked: Do audition reels over the suggested length really tic agents/clients off? What is the problem with them just cutting it off when they've had enough? And... Are Voice Over talent regarded as irritations or do they welcome…
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Episode_59: Branding, Marketing and Networking... Oh My!
Today We Tackle the Question: What's the Difference Between Branding, Marketing and Networking? [caption id="attachment_1020" align="alignright" width="129"] Karen Tiber-Leland[/caption] Karen Leland is the president of Sterling Marketing Group specializing in branding and marketing strategy and...
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Episode_58: Your Voice Over Marketing Questions Answered
In this episode John finally tackles the Pay to Play Question. What does he think about them? Does He Prefer One more than others? Waste of Time? John is Fielding questions from the Voice Over Marketing Podcast Group on Facebook. If you have a question - join in Click here to ask and John will…
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Episode_57: Happy? An Interview with Author and Voice Talent Joell Ann Jacob
If you've listened to the past few episodes of the podcast you've learned I've been going through a bit of a creative funk over the last year. One listener of the Voice Over Marketing Podcast heard my episodes and reached out to me to share her experiences. She also took the advice of the podcast...
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ABOUT THIS SHOW
The Voice Over Marketing Podcast is THE podcast dedicated to teaching in-depth and advanced marketing strategies for people in the voice over and audio production professions.Our goal is to help you make more money by showing you ways to leverage your time, charge more for your talents and allow you to spend more time doing the things you want to do in your life.
HOSTED BY
AR Enterprises Company, Inc.
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