EPISÓDIO 23: A Experiência do cliente no B2B

from FOCO NO CLIENTE _ episódio 1 _ Customer Centric Hosted by Pascale Terra Beck da Silva

A tendência é pensarmos na experiência do cliente quando o assunto é B2C, ou seja, quando uma marca se relaciona com o cliente final, com o consumidor e usuário. Quando há intermediação de vendedor externo, quando são empresas vendendo e se relacionamento com empresas, muitas vezes esquecemos que por trás de todo CNPJ tem um CPF com dores, necessidades e desejos a serem atendidos. Pensar na experiência do cliente no B2B é no mínimo necessário para que marcas criem relacionamentos mais sólidos e garantam retenção. É sobre o que trata esse podcast. Confira!

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EPISÓDIO 23: A Experiência do cliente no B2B

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This episode is 9 minutes long.

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This episode was published on August 14, 2024.

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