Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen

Season 2 is here and this week Salim’s takeover the episode with 3 segments. What’s trending  Predicting the winners  Market insights  In What’s Trending segment we talk about micro trends like Trader Joe’s mini tote bags, Stanley Cups; we discuss the rise in women’s soccer and the market potential and last we discuss how Starbucks cancels the CMO role. In the predict winner section we talk about which brands will win March Madness Lastly we discuss what’s more important branding or demand generation.