Eric Schwartzman on Media Monitoring

In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from clippings to business intelligence with internal and external data sources Quality of the data inputs 8:39 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Protecting the brand when the generated content is beyond the human ability to consume it all Reccomendation Engines vs. Natural Language Processing (NLP) Tracking message penetration AI vs. Fake News 17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Case study - tracking climate change opinions by country The secret to rapidly training your model The legal fight to stop TV scanning Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.