Eric Sheinkop on Dyslexia, Authentic Marketing, and Being Acquired by Coca-Cola

from Soundstripe Sessions · host Soundstripe

Eric Sheinkop founded Music Dealers at 16 and scaled it into a licensing platform that placed independent artists inside campaigns for Coca-Cola, the FIFA World Cup, and the Olympics. Jeff and Eric talk through what dyslexia taught him about spotting patterns in broken industries, the PE deal that eventually cost him the company, and what he's building now at The Desire Company, connecting brands with verified subject matter experts.

Episode metadata supplied by the publisher feed · Published Apr 15, 2026

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Eric Sheinkop on Dyslexia, Authentic Marketing, and Being Acquired by Coca-Cola

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