Erik Deckers on The Owned Media Doctrine

In this Marketing Over Coffee: In this episode author Erik Deckers talks about his book The Owned Media Doctrine! Direct Link to File Brought to you by our sponsor: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 What's meant by Owned, Paid, Earned Optimizing Emai for Mobile, Social for Mobile Budgeting and Staffing Frameworks vs Campaigns Risk and the Social Media threat matrix Executing on the Newsroom Approach Understanding Audience burn Boatload of Metrics Buy B2B Marketing Confessions Today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.