Erin Clift, CMO of Waze

In this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc Will they ever merge with Google Maps? The impact of Covid-19 How to market with Waze - Waze Local Starter How do partnerships work? 19:58 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Waze for Good Map editors and the rest of the community What's your car pick? Map Editors and the Global Champs Scrubs - Fake Doctors, Real Friends Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.