Erin Golden
from Content Strategy Insights Hosted by Larry Swanson
Erin Golden and her colleagues have created a model that shows the evolution of the practice of content strategy. Drawing on the Kardashev scale – an astrophysics method for measuring a civilization's level of technological advancement – they rank content strategy practice along a 1-to-5 range. K1 represents the first stage, when content strategists were mostly concerned with putting words on webpages instead of in paper documents. K5 represents the science-fiction-ey AI future of the practice. This reflection on the advancement of the discipline has led Erin to bolster her own professional toolkit, adding to her content skills new practices like UX research. https://ellessmedia.com/csi/erin-golden/
Embed this episode
No transcript yet.