Erin Kleinberg: Building a Business, Pivoting, and Trusting Your Instincts

Erin Kleinberg joined me to talk about what it takes to really build a brand  — the pivots along the way, trusting your instincts, staying creative, and having the confidence to ask for what you want.She shares what it really looks like to navigate change while continuing to build on your own terms.A thoughtful conversation about resilience, creativity, and evolving as a founder.00:00 – Intro01:05 – Having a fire in the belly from a young age02:03 – Starting a clothing line with no business background06:42 – Selling to major retailers and landing celebrity placements09:19 – Co-founding a media brand and going inside people's homes11:34 – Raising funds, landing a famous investor and moving on13:40 – Pivoting back to clothing and starting a creative agency16:44 – Landing their first major beauty client through a cold email18:07 – What a creative agency actually does19:50 – Losing a grandmother and starting a beauty brand in her honor21:47 – Building the brand and launching the first products in 202224:40 – The thinking behind the product names31:21 – What makes a candle clean and why it matters35:09 – Rapid fire round42:33 – Having a parent as a business partner from day one46:05 – Why trusting your team and delegating is everything