Erin Richmond & Rhys Albrecht of sMedia

Next up on our series from the Canada's Used Car Week Live Stage, presented by SYCN Auto Logistics, is a conversation with Erin Richmond, CEO of sMedia, and Rhys Albrecht, head of customer success at sMedia. They talk with Cherokee Media Group senior editor Joe Overby about solving pain points in the automotive digital marketing space, why cutting marketing spend is not always the wisest move for dealers, managing ad spend effectively, reaching car shoppers and much more.