EssilorLuxottica: The Art of Experiential Luxury

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Alisia Devletouglou, Brand Manager at EssilorLuxottica, to explore the evolving role of experiential marketing in the luxury sector. With a background spanning Dior Fragrances and global eyewear brands like Ray-Ban and Oakley, Alisia brings a cross-category perspective on creating impactful brand experiences.The conversation unpacks how experiential marketing has shifted from one-off events to a core strategic pillar, driven by rising expectations for personalisation, exclusivity, and emotional connection. Alisia shares the universal principles that underpin successful activations, from strong storytelling to meticulous attention to detail.She also discusses the complexities of managing experiences across multiple brands and markets—balancing global consistency with local relevance—while maintaining each brand’s unique identity. Beyond execution, the episode explores how success is measured, the challenges of delivering standout experiences in a competitive space, and how sustainability is becoming an essential consideration.Looking ahead, Alisia highlights key trends shaping the future of experiential marketing and leaves listeners with a clear takeaway: the most powerful luxury experiences are those that feel personal, purposeful, and impossible to replicate.Hosts: Natalie Lennon & MJ Neill (nee Evely) Guest: Alisia DevletouglouCreated by: LEAP LuxeSound Production: Housestudios