Establish Your Brand’s “Why” with Commander’s Intent

In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's core, and without, you're going into every battle unarmed. This episode will help you reflect on your company's core, and how to leverage it both internally and externally, to maintain your tactical advantage. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com