Ethical Business: Micha Star Liberty Talks Equity, Trauma-Informed Training, and Leadership

Lawyers are business owners, law firms are businesses, and having multiple businesses can be a great thing for lawyers… but it takes strategy, passion, and proper training to successfully grow and achieve synergy between them.As society and business rapidly evolves, law firms are facing challenges in getting and managing referrals, prioritizing diversity, equity, and inclusion, and keeping up with trauma-informed best practices.Today, we’re happy to be joined by Micha Star Liberty, Founder of Liberty Law, a law firm litigating serious injury, civil rights, sexual abuse, consumer, and employment matters. Micha is also the Founder and CEO of Lionhearted Leader and Founder of The Soaring Center, which are consulting and personal development organizations dedicated to providing trauma-informed training and building strong teams and leaders.Micha’s commitment to fighting for justice, as well as educating people on how to best work with traumatized individuals, all while running multiple synergetic businesses, is extremely inspiring. Tune in to learn all about it!In this episode of Hot Docket, Bobby, Andrew, and Micha discuss:- Micha’s unique strategies for law firm marketing and referrals- How to get referrals from one business to another, even if they’re very different businesses- Tips and strategies for managing attorney referrals as your law firm grows- Equity & Inclusion: The central theme/topic that unites Micha’s businesses- Why Micha became a trial lawyer- Best practices for advertising sensitive subjects, like sex trafficking claims, on social media- Why your law firm needs to have trauma-informed trainingKey Actionable Takeaways for Law Firms:- To get referrals, understand the power of The Drip Method of marketing: getting to know people, building a relationship with them, doing favors for them, and being top of mind for them- Managing referrals requires tracking, documenting, keeping the attorney who referred you informed about the case, and following the referral rules your state has- Understand the importance of trauma-informed training and knowing people’s triggers, especially when litigating sensitive cases, like sexual abuse- Diverse teams perform better and bring in more profit. Create trauma-informed policies and procedures to foster diversity, equity, and inclusion in your business. Make sure you track the numbers!If you’re interested in receiving trauma-informed training, leadership consulting, and more, check out all of Micha’s businesses and their services here.If you have guest ideas or questions you would like our hosts to cover, please email  [email protected] in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!