Ethical Decision-Making in Pressured Environments


How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressureReflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure?
Why this matters:Marketing decisions are often made quickly, with incomplete information and commercial pressure
That is exactly when ethical risk becomes harder to spot
The AMA says marketing ethics should be centred because it promotes trust and transparency and benefits both business and society. Key point: Ethics is not a luxury for calmer times. It matters most when the pressure rises. By the end of this session, you should be able to:Recognise why ethical problems become harder under pressure
Use practical frameworks to assess difficult decisions
Understand how targets, incentives and stress can distort judgement
Make decisions that are commercially sensible and ethically defensible
Reduce the risk of misleading, unfair or harmful marketing practiceMore webinars like this at Cambridge Marketing College http://marketingcollege.com