Ethical Marketing and the "Gurus" with Melissa Packham

Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus. Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.  Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Guest: Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies. https://www.instagram.com/abrandisnotalogo/   Free Resource:  10 fad-free marketing tips the gurus don't want you to know    Episode references: https://hbr.org/2021/05/why-start-ups-fail https://www.cbinsights.com/research/startup-failure-reasons-top/ https://hbr.org/2021/07/entrepreneurs-and-the-truth https://mumbrella.com.au/lets-get-real-about-digital-marketing-experts-and-their-bs-marketing-698373