Ethical Swag: How Sustainable Promotional Products Are Changing Supply Chains

Send me a messageIn this episode of the Sustainable Supply Chain Podcast, I sit down with Tara Milburn, founder and CEO of Ethical Swag, a certified B Corp reshaping the promotional products industry. Too often, branded merchandise ends up as waste or is produced under questionable conditions. Tara and her team are proving there’s a better way, where every procurement choice can align with values, improve transparency, and create measurable impact.We discuss how Ethical Swag was built on the principle that business can be a force for good, even in a sector not known for sustainability. Tara explains why greenwashing remains a challenge, how third-party audits are essential for supplier verification, and why embedding sustainability across all departments, much like digital transformation, creates lasting change. She also shares practical strategies for procurement teams, such as offering “good, better, best” options that balance budgets with environmental and social impact.One of the most striking parts of our conversation was the reminder that products with your logo should reflect your brand values, because when those items end up in landfill, so does your reputation. Tara shows how companies can move beyond token gestures to meaningful storytelling, from seed paper giveaways linked to the UN Sustainable Development Goals to impact reporting that makes sustainability visible.If you’re a supply chain leader looking to reduce waste, build brand trust, and rethink procurement as a driver of sustainability, you’ll find this episode full of insights and inspiration.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.