Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay True to Their Brand Ethos

Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency’s entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency’s data and analytics unit. Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world’s most prestigious brands including McDonald’s, Coca-Cola, IBM, Microsoft and AT&T, and is known for her ability to deliver strategic expertise across all forms of media communications. Previously Rose served as chief planner at Leo Burnett. She also was the lead architect and spokesperson of the agency’s Global Man Study, which involved marshalling insights from 15 countries on the state of modern masculinity. Rose has honed her skills in the United Kingdom, Canada and the United States at some of the top marketing communications agencies in the world – Ogilvy, Wunderman/Y&R, Mullen, and TBWA Chiat/Day.