Euro RSCG’s Global CEO on Grabbing Major Advertisers Like Jaguar and Schwab

Brad Forsythe interviews David Jones, Global CEO at Euro RSCG Worldwide. David Jones was appointed global CEO at the age of 38. He leads the network’s 10,000 staff across 233 offices in 75 countries. In his time as CEO of Euro RSCG New York, he turned the agency into one of New York’s hottest shops. Jones was previously the EVP, managing director of global business, leading Euro RSCG’s 42 multinational clients. Jones also served as global brand director for Reckitt Benckiser, after leading the agency’s successful pitch for the worldwide business. Jones joined Euro RSCG Partnership Australia in 1998 as managing director and in 1999 was appointed CEO. Under his leadership, Euro RSCG Partnership Australia was named “Australia’s Agency of the Year” in 2000 and 2001 and was named Australia’s “Interactive Agency of the Year” four times. Prior to joining Euro RSCG, Jones was at the time the youngest ever board director at AMV/BBDO in the UK. He has also worked at Lowe Europe, J. Walter Thompson and BDH/TBWA. He possesses an extensive depth of experience working with many of the world’s premier marketers.