Evaluasi sebagai Alat Navigasi Keputusan Cerdas

John M. Owen’s Program Evaluation: Forms and Approaches serves as a comprehensive guide for improving the quality of social and corporate interventions through systematic inquiry. The text distinguishes between the logic of evaluation, which focuses on judging the merit or worth of an object, and evaluative enquiry, which produces broader knowledge to support organizational decision-making. To navigate this complexity, Owen introduces five Evaluation Forms—Proactive, Clarificative, Interactive, Monitoring, and Impact—that align specific methodologies with the developmental stage of a program. This framework helps practitioners address diverse needs, ranging from initial planning and needs assessment to ongoing performance tracking and summative impact analysis. Beyond data collection, the author emphasizes the importance of negotiating with stakeholders and managing the human elements of organizational change. Ultimately, the source provides a structured toolkit for transforming empirical evidence into actionable recommendations that enhance policy and program effectiveness.