Evaluating and Enhancing Client Value

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Episode: 24 Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective. More from the magazine: https://www.legalmarketing.org/strategies

Episode metadata supplied by the publisher feed · Published Dec 28, 2017

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Evaluating and Enhancing Client Value

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