Evaluating branded transactional email and SMS by click rate for Shopify brands with Caitlin Elgin (Head of CRM & Lifecycle, Fluency Firm)

Caitlin Elgin, Head of CRM & Lifecycle, at Fluency Firm joins Retention Chronicles to discuss evaluating Shopify transactional email and SMS by click rate.  Caitlin, Noah, & Mariah chat about Caitlin’s background in marketing and how she’s been in the Shopify space since 2014 before they even had an integration with USPS.  Caitlin has worked with countless brands who have upgraded their transactional emails from the ‘out-of-the-box’ Shopify experience to fully branded and personalized transactional email and SMS with Malomo. She shares a specific Shopify merchant use case where after they implemented Malomo, they doubled their click rate on transactional emails.  You can learn more about the services Caitlin and her team offer at fluencyfirm.com or by emailing [email protected].  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox! Episode Timestamps:  E-commerce Enlightenment with Expert Insights. 0:04 Email and SMS strategies for Shopify brands. 1:57 Travel plans and e-commerce strategies. 4:32 Using Malomo to increase click rates and engagement for transactional messages. 8:21 Email marketing optimization for increased revenue. 12:10 Tracking emails and driving engagement. 18:32 Using Malomo for post-purchase emails and tracking. 23:05 Email marketing strategies and services for business growth. 30:04