Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write

While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Interim Head of Brand and Marketing EU, Pete Durant. We catch up with Pete about AI vs social media and rapid growth, gaining perspective about work and life, focusing on actionable insights (not just data noise), and why his shiny new object is Meta's intent black box.  An episode twice as long as most of the most recent ones... and packed with great marketing thoughts!