Even When It's Hard It's Fun: Lessons in Building a Business with BOXT Founder, Sarah Puil

On this week’s episode we are joined by Sarah Puil, the Founder and CEO of BOXT. Sarah shares how she started her luxury boxed wine company from scratch. She discusses the challenges of launching a new beverage brand, from post-bottling fermentation issues to the recent bank collapse. Sarah emphasizes the importance of being proactive, transparent and authentic with customers when problems arise. She also talks about Drink BOXT's focus on sustainability through refillable packaging and zero added sugar wines. Sarah details her plans for future product extensions and her vision of making BOXT America's house wine. More about Sarah:Sarah’s love of wine began in her early 20s when she accompanied her Dad on a business trip to Chile. They were invited to Vina Santa Rita, and as she listened to the winemaker tell stories about the vineyard and the ancient carménère grape, she was hooked. She had discovered the art of winemaking and it became one of the loves of her life.She continued to travel, seeking out wines in Italy, France and Spain. She began exploring the intersection of individual taste expectations versus varietals and began cultivating her understanding of why she loved a certain glass of wine more than another. Her taste-first approach to making wine started here.BOXT is Sarah’s vision brought to life, and she sets the bar exceedingly high when it comes to sourcing, crafting and delivering her wine. She remembers the stories the winemaker told and of the simple elegance of the carmenere grape. She brings all of this to the wine she creates and she makes sure she loves every single glass every single time, so that she’s confident you will too.Connect with Sarah!Instagram: https://www.instagram.com/drinkboxt/Website: https://drinkboxt.com/Use code BADASS20 for $20 off your order!Connect with Brianna!Instagram: @mombossinaustinLinkedIn: linkedin.com/in/briannademikeFollow the Podcast on Instagram: @badassbasicbitchLove the podcast? We would love if you would leave a review!Thank you to this week's sponsor, AquaTru! Get 20% OFF any AquaTru water purifier when you go to AquaTru.com and use code BBB.