Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026

Send us Fan MailAmazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes.This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance.Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends.If ad costs are climbing and performance feels unstable, it’s time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAdvertising #AmazonSeller #myamazonguy  #amazonppctips -------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:41 – Sponsored Products Ads Outside Amazon03:36 – Audience Bid Adjustments for Self Targeting06:45 – Automated Bid Rules and Target Harvesting12:33 – Major Campaign Setup Changes Sellers Miss13:52 – Amazon Ads on TV and Streaming Platforms15:27 – B2B Targeting for Amazon Business Buyers17:25 – New State Taxes Impacting Amazon Ad Costs20:08 – Amazon Marketing Cloud Access for Sellers24:55 – Sponsored Product Video Ad Format Update27:54 – Unified Campaign Manager and Ad Automation29:29 – AI Prompts and Rufus Integration in Ads32:30 – Reserve Share of Voice for Brand Keywords35:56 – New Amazon Ads Benchmarks and Reports________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show