Every Change You Make Should Solve a Problem

Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based on feelings rather than data. Jon explains why every change that adds complexity should be tied to a specific measurable problem, why Meta's algorithm already handles most of what advertisers try to control, and why value rules should be your first move before restricting anything entirely.

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

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This episode was published on June 8, 2026.

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