Boom! Shake the room, Fire Nation. JLD here and welcome to our viewers on Fire. Brought to you by the HubSpot podcast network with great shows like Business Made Simple.
Today we'll be breaking down why every entrepreneur should leverage this new channel of recurring revenue. To drop these I-bombs, I brought Josh Little into your Fire Studios. Josh is a teacher-turned-series entrepreneur with four successful tech companies, hundreds of millions of users in multiple exits. He's currently on a mission to bring more connection and community into the world with his latest product, Volley, a video messaging app.
In today, I'm going to talk about the one question you need to know to ask. We'll talk about structuring programs for consultants, for coaches, for you, Fire Nation, how you can get started with something like this, and you may not even know what this is right now, but believe me. I'll be back in the episode, you will, and so much more. And a big thank you for sponsoring today's episode goes to Josh and our sponsors.
Speaking of it, we'll allow you to create content for your audience live. Earned currently from monthly subscribers, stream private shows for select attendees, and more. I am loving creating daily content on speaking, and I think you will too visit www.getspiggyz.com to download the app and start rolling. Success story hosted by Scott DeClery is brought to you by the HubSpot Podcast Network, the audio destination for Business Professionals, Success Story features Q&A key presentations and combos on sales marketing and more.
A recent episode on how to protect your business and time to crisis is a must listen, listen to it, success story wherever you get your podcasts. Josh, say what's up to Fire Nation, and share something that you believe about becoming successful that most people disagree with. What's up Fire Nation? Well, that was pretty easy.
My very unpopular opinion that there's no such thing as a side hustle. It's only a side robbery. You're robbing from something. Feel free to choose.
You can do a short term, but if you chase two rabbits, you catch none. So in my opinion, take one thing we're doing and make sure it's worth doing, and then give it everything you've got until it works. And that's where I found pretty much all of my success. And now I've successfully alienated everyone who's doing a side hustle.
Confucius say chase two rabbits, catch none. That's right. The truth is, I don't think you'll need a two million virus, because they may hear me harbon the focus acronym for it ever. And that is follow one course until success, not follow two course until success, one course until success.
And today for our nation, we're talking about every entrepreneur really should be leveraging this new channel of recurring revenue. And if you're recognizing Josh's name and or voice, listen because this is his second appearance this year. So we're going to get into a little more of that. But before we do, I saw your post and it says something along the lines of a great conversation can change your life.
And I love that because that's exactly what you're doing on Fire. I'm having great conversations with great entrepreneurs seven days a week. But then you did say a conversation is at least 100 times more valuable than content. And I can prove it by asking one question.
And I was like, what is that question? So I need to know what is that question? What's the question? Okay, well, would you rather have a one hour conversation with your favorite entrepreneur?
No, not in a person or watch one hour. I've never before seen content of a talk. Then maybe they sent weeks from months preparing for what would you choose? The conversation was one hour content.
I don't want to spoil for financial. Well, I know most people would say conversation. I would. I know that right.
I'm actually flying to Atlanta next week to meet with Shaquille and Neil because I wanted to have a conversation with him. So that's super meaningful. Right. And you've probably watched hundreds of hours of Shaquille content.
But that conversation is going to be 100 times more valuable because it's tailored to you. Exactly. What you need when you need it and you can drive it there. Okay.
So now let's trade what if I give you 10 hours of content? Would you trade that one hour? If I give you 100 hours of content, nobody would go for that. And that's the power of a great conversation.
And I'm driven by the belief that a great conversation can change your life. And great conversations are getting harder and harder to come by, especially when the stirs you challenge you and invite you to be better and reach higher. Sorry to get people together to get time with them. And as, you know, I'm trying to find the help advice with them you need when you need it.
It's probably why you're going to meet with Shaquille. Right. Also just being a fan. Right.
And that's what I focus on with all these just making those kinds of conversations easier to have anywhere anytime. Yeah. So there's power in like time this place. So something like listening to this in 2027.
And like that's super cool. That's especially about podcasts. But man, is there nothing more special than like being the same space time continuum? Like that's why like things that have done well in the past like a clubhouse and like Twitter spaces like I've really caught on because people love being that same space time continuum.
And like this person's talking right now. I raise my hand if you ask me a question right now. Maybe you have conversation with them right now. And there's so much power in this and this day that everybody's trying to see all that everything.
So earlier this year for those of our nation, they don't remember. I'll be the killer episode with Tim Schmoyer. And we broke down. Volley.
So give us a reminder and an update. Oh yeah. Well, I mean, it's to cue off what you just said. It's really allowing that magic of what's happening in that conversation.
But then allowing that to happen outside of a space time continuum. So Volley is a new way to communicate. We call it flexible face to face. But the best way I found it is grab it is it's something like video texting.
Now that's not a thing that's an oxymoron. But that's the best thing I found because it kind of gets someone in the right ballpark. They're like, oh, okay, I can see like texting video messages back and forth. It's the richness of talking with the flexibility of texting.
So we take turns and volley just like we are in this conversation just like you do any conversation except in Volley record your turn with an audio or a video message, which is automatically transcribed. So that other person can then watch listen or read whatever's best for wherever they are. Now why would you do this is because it unlocks some superpowers of communication. You can speak seven times faster than you can type.
You can listen to the other person on two X and not only that you can get forward or get back or have total recall of the conversations. These aren't possible in a space time continuum. Not possible in a zoom or in a room. And beyond that because it's asynchronous, you can take time to think about your response.
You can go Google you can go search and come up with a fundamentally better response. And what this does is results in better more flexible form of communication, which allows our incredibly power conversations with your clients, your students, your fans. So Volley is being used heavily by graders coaches consultants, entrepreneurs to launch their own paid group membership programs. Think mastermind coaching group boot camp fitness challenge inner circle.
Essentially you can create your own Hogwarts if a Harry Potter reference is a real magical place where people can learn transform and find belonging powered by this flexible face to face communication. Now you've been using Volley for a bit. Did that explanation land? Am I missing anything?
It landed really did and that's the thing that I was connecting with Fire Nation is like it just brings me back to like 2012 like before launch entrepreneurs on fire. And I remember like if you were to follow up with them, like they're doing such amazing things. And I was like remember whether I would have them and I would ask a question. Like oh there's a question from John from Maine and like I was like oh my god they just said my name went from like it was such a cool experience.
I was actually having this interaction with them and then for years and years I do have an article about it. I'm just going to go actually and like I try to bring that to people too. It's like welcoming people calling them out and calling out and going away like saying their name and went to front of all this stuff. And I just know there's a really fun cool experience because they're alive.
Let's have some good cool interaction. And you know I remember once I got like a audio voice like text from Russell. He's like hey JLD, someone's like ask you a question. I'm like oh they're like I got one point.
I'm like I saved that one. I'm like I just have that to go back to like during my dark days or coming up at some point of share. And it's like it was so cool to have that. It was just a really cool experience and it did land.
But the question that really does beg next is is well just for people with big audiences. I mean if I'm an Asian people that are on the up and up right now and I mean I have huge audiences. Oh yeah absolutely that's a good question. And in fact what we're finding is the smaller the better because everyone has 10 true fans, 10 people that will basically buy anything that you're willing to sell.
Even some of the very small audience. So imagine the power of like bringing your top 10 clients together in an inner circle or a mastermind or if you have a course or a book or an info product. It's like a no brainer. This is the episode of course it's a content okay and coaching doesn't scale.
So this flexible face-to-face learning experience that unlike traditional coaching or consulting and zoom or on a room that this actually scales. So I've got stories like you mentioned Tim. I want to YouTube consultancy that just got acquired. He told me last week he's been able to scale the group coaching from to 10x.
The number of people he gets on zoom using Valley 10x. That's 10x already as well or Jerry Sherphu who owns Tulsa Pack Athletics with dog trainers. All over the world she believes Valley's answer to over a million dogs and animals each year because there's a supply problem. She's currently limited by time and space.
Valley allows her and her trainers to serve more clients in less time with better results or some of the Kenny Barnwell crew coach who helps people get hired as touring stage crew just like he's done for the last 20 years or Justin Bieber and Ariana Grande and Jonas Brothers. And that entire experience is on volley where he takes someone from not knowing anything to actually landing a job touring with some of their favorite musicians. So it's really anyone with expertise that others are willing to pay for. It's it's on his list importance and really any entrepreneur that audience are actually creating some sort of inner circle membership program whether you have a service company or product company to not only build community but to generate revenue.
And so we're just trying to make it easier for those people to help more people and get paid while doing it. And this is one of the reasons why I'm a big fan of Josh here. I just love a real case that he's real life examples. He's so good at getting very ones because now you can start a picture of self-fination.
One of these examples and see how and where you can do something like this in your life. We have a lot more talk about on this topic. When we get back from thinking hours sponsors if you're a career looking for new ways to connect and interact with your audience live then I'm excited to tell you about this. Be easy and you have made it by creators, four traders that is uniquely built to help you monetize your audience.
All you have to do is download this easy app, go live and you'll be connecting with interactive audience who can connect people live reactions, join us again, share with their friends and followers and more. You can use speaking easy and so many ways live podcasting, show recordings, upload pictures and videos you want to share with your audience or host premium content people can subscribe to. Speakeasy doesn't such a content based on political religious or personal views as long as you're not in seeking violence. You can speak your minds.
I'm going live on speakeasy daily fire nation and I know you're going to love this platform. So what are you waiting for? Join me for my next live show visit getspeakeasy.com to tell the app follow me at johnny doing this and I look forward to chatting with you live that's getspeakeasy.com. Feeling connected to your team is a must but with employees and contractors all over the globe feeling that connection can be tough not to mention the software you use can sometimes make you feel out of sync like you and the rest of your team aren't on the same page and when a team is disconnected at your customers pay the price at the software you're currently using issuing out of data on your business or your customers that equals trouble or maybe feel like it's possible to see the full picture.
If that's the case, listen up customers end up bearing the brunt of this connection meaning a great customer experience is lost sometimes forever ready to be on the same page. Hubs wide transforms everyday conversations strategic decision make sessions and everything in between it's a moment customers feel good about what they love you to have to see the tools you can see the connection you're team so everyone has access to the same data and you're able to focus on what really matters your customers learn how hot spot can help your business role better at Hubs.com. So Josh next thing I want to dive into is the fact that this might be people's first time trying something like this like people find it's like the sound school right there tries to like this really work. I mean I get this whole 10 true fan concept sounds much more reasonable than Kevin Kelly's 1000 true fans.
I think I have 10 true fans for sure like I want to try this. How can people they're listening right now structure a program to make sure that works? For sure and we have templates and guides that help you but I've recently done a deep dive of some of the most successful masterminds group coaching programs in the world and I don't know I had no idea how many six figure per seat masterminds actually exist. I mean I talked to some people who are doing like eight figures and revenue from their programs.
One of these programs is it's been stable for like the last eight years and 30 people paying 1000 dollars a month zero people have left. So these are some really successful stable programs and as I interviewed all of these folks some of them not what I found is there are five common aspects that separate these top programs in the rest. So this is what I would say is like if you're going to structure program one have a common mission or goal everyone has to be very clear on the transformation we're all trying to achieve together and two there must be a guide there has to be facilitated and everyone has to yield to that facilitator in the prompts that they give it's their responsibility to get the conversation going and provide the structure and framework to playground to play on and then three members must pay or they won't play or say which I found this is like a direct relation to the price of a program and its stability and longevity and success. Number four we're here for workout this is this is Jim and so the programs the most successful programs everyone who's involved understand that they're going to they're going to sweat and they're going to put in the work to get the results or the transformation they want and then the fifth which maybe the most important lurkers not allow because one lurker great to which creates 10 and the people around the most successful programs know that in fact they even have rules and they'll keep people out and refund their money if they don't attend a certain number of meetings or saying games for you know two weeks or whatever if they go inactive they're immediately removed and those are some of the things that make the most successful programs I go I go in these and that are whether I was in give you templates and stuff to make the successful program but the beautiful thing is you don't need to pull together budget tools to launch your program and unlike most expertise products like courses which can take a few months to write you edit publish or a book which takes even longer you can launch an inter-circle membership program like 10 minutes on volume you just connect your strike account set your price customize your sales page and create your first problem you don't need months of content the conversation is the content as we talk about in the beginning it's more valuable therefore people are willing to pay more this is powerful stuff I mentioned and I love that lurkers not allowed I want you to be ever gone to a karaoke bar or a karaoke club with your friends or a group of people nobody wants to go up on the karaoke in the right of people want to be like oh they're right now like everybody's a little nervous little scared they don't want to really be the first person to send person up there and they're not really think they want to do it and then you make it happen you say listen you've got to do this they get there they sing and by like the third verse they're just like Madonna out there and love and life people are screaming they get off this big smiles on their face then the friends go out because they see how much their friend had a fun time and then they kind of just show what's in so many times and again this is the best night of my life it was so much fun it is all because they were a lot of learn they get there and they had so much fun when you force people to not lurk and they say oh that was actually really cool now they're gonna be like this is fun I'm so let me do this like yeah yeah let's do this again like this is what you need to do and this is what vlogs bring to the table but now let's say someone doesn't actually want to make a group program let's talk about the individual coaching and consulting option yeah for sure you can totally use vlog to do that one of the products you can create is what we call a consult with me a volley page essentially building on demand coaching or micro consulting business and you can create multiple offers or products as short as like five minutes or as long as a monthly subscription to a magical DM with you and keep in mind this is like not a meeting it's 100% asynchronous it's not putting a point inside your calendar because you know like time for that it's but everybody's got time for a volley and the best part is we take care of all the billing keep track of time close and conversation runs out and stuff now GLD you've had thousands of conversations with some of great entrepreneurs in the world and have another one next week it sounds like what conversation with GLD be worth do the knowledge in your mind like you have now you don't have to do this but to give you listeners an idea you can offer a 10 minute pitch deck feedback and because you're dealing you can charge I don't know a thousand bucks 500 bucks let's just 500 and also keep mine your customers while you run the meter so if they spend five minutes on their pitch which you listen to at two x while walking your dog around your beautiful Puerto Rican neighborhood right that means you have five minutes to respond and you just make 500 bucks for talking for five minutes while walking your dog and like what else you do build with this like 30 minute podcast business coaching package a monthly subscription to be an advisor in your company I've got a story we have time to tell you try first okay yeah you know try this here's on your show a couple of years ago you're a member media yeah and somebody was recently quite like productive ways to spend more time increase cash flow and so he made one Instagram story with an offer of an advisor to company for a thousand dollars a month he said I'll be an advisor a thousand dollars a month all in all in volume and he's giving the numbers on this so crazy so he has thirteen thousand dollars which is pretty decent but it's not like crazy big right like a decent following the story was viewed four times and from that he got eight clients that's eight thousand dollars per month recurring revenue that's almost six figures a year from one Instagram not you know a story which goes away after 24 hours and he said it takes him like two hours a week and it's totally flexible you know it's only like easiest money he's ever made so we're really excited about this and this like this consult with me like this can be set up in five minutes there's no fee to set it up we make money when you do buy something to small percentage fee for each transaction so there's no reason any entrepreneur like you said in the beginning shouldn't set this up today but they're consulting like at the top of their LinkedIn profile or their Instagram buy or their website unless you don't like money or really want one being something no I'm actually I can very I can buy a lot of money money money to work around so where can fire nation get started with a real strong call action here for sure yeah we can start going any outdoor and search for probably but I have a special offer for you at valley nap dot com slash there you can redeem and even better offer of no valley fees for the first 90 days well that's basically free money you get paid to have a great conversation so just go to valleyapp.com slash e o fire that's v o l e y a p p dot com slash e o fire.
Fire nation at the average the five people you spend the most time with you hanging out with J L and J L D today so keep up that heat and over to your fire contact Josh and search bar and the show's page will pop up as well as the previous episode which I highly recommend it was fantastic as well we really had a blast to do an episode and the following may happen with that and one more time that is volleyapp.com slash e o fire volleyapp.com slash e o fire you're getting all of the fees way for 90 days Josh thank you for sharing your true knowledge your value bombs with fire nation today so that we salute you and we'll catch you on the flip side. Thanks you all these such a pleasure to be on the show. Thanks for having me. Hey fire nation I huge thank you to our sponsors and Josh for sponsoring today's episode.
Fire nation success watch new accomplish big goals that's why I created the freedom journal. So I do a competition here no one go on 100 days and we're talking step by step visit the freedom journal.com. Okay there. Or catch on flip side.
Speak easy will allow you to create content for your audience live earn recurring revenue from other subscribers stream private shows for select attendees and more I am loving creating daily content on speak easy and I think you will to visit get speak easy.com to download the app and start rolling. Success story hosted by Scott D. Clary is brought to you by the HubSpot Podcast Network the audio destination for business professionals success story features Q&A key presentations and convos on sales marketing in more a recent episode on how to protect your business and time supply is a must listen listen to success story wherever you get your podcast.