Everybody Works In Sales - Interview with Niraj Kapur

Fredrik interviews Niraj Kapur, online business coach and expert on using LinkedIn. Previously a sales trainer, Niraj found himself without a job at the beginning of the COVID crisis and switched to online training. He now specialises in using LinkedIn to achieve and facilitate his clients business goals via his training and coaching company Everybody Works In Sales. KEY TAKEAWAYS The importance of formality in virtual selling and online meetings is paramount. Put as much effort into your prep and appearance as you would to a face to face meeting. The similarities between online dating and online selling are numerous. Check out your client/dates profile to see what you have in common. Do not ask for a client meeting/date too quickly as it can unnerve potential customers/partners. Do not talk about yourself non stop. LinkedIn posts can be about any of your current business challenges you face; slow paying customers, staff retention etc. The most popular posts can be the ones that discuss how your personal life interfaces with your business life. Make the effort to meet your LinkedIn support network as it can be invaluable. Stop relying on email automation. Face to face contact and online meeting platforms such as zoom is still the best way of doing things. BEST MOMENTS ‘On a business level people would say that they know me as a coach who leads from the heart and gets results for clients.’ ‘I have grown m LinkedIn profile from 5000 people to 18,000 people. The really big growth has been from me talking about my vulnerability and the difficulty of being single in your late forties.’ ‘Personal posts work. They just do. On Father’s Day this year all my friends who posted pictures of their kids saying “this is my why” did so well.’ ‘Get on a plane, get on a bus, get on a train and go see people face to face. It’s one of the best things you can do to strengthen relationships and business is relationships.’ ‘If you have your phone there anyway and your too shy to do anything if you have the LinkedIn app you can actually send a voice mail and if you do this you actually stand out.’ GUEST RESOURCES   Niraj Kapur Sales Coaching and training ; https://everybodyworksinsales.com/ LinkedIn profile ; nkapur ABOUT THE HOSTS Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life. CONTACT METHOD Fredrik Sandvall www.fredriksandvall.com www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/  Charlie’s Youtube Channel: https://youtube.com/c/Sandvall