EveryMatrix: World Cup Betting Insights | Ep. 825

In this episode, Charlie Horner interviews Mark Wilson, Head of Trading at EveryMatrix, about the impact of the 2026 World Cup on sports betting. They explore betting trends, player engagement, platform robustness, and future opportunities in sports betting post-World Cup.Key TopicsImpact of the World Cup on betting volumesPlayer engagement with star playersBet builder trends and innovationsPlatform robustness during high trafficFuture opportunities in sports bettingHost: Charlie HornerGuest: Mark WilsonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.