Everyone Nails the First Impression. Nobody Thinks About the Second.

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. This week, Kirby kicks things off with the story behind The Bad Review Shirt—a fun reminder that sometimes the best ideas come from unexpected places. From there, the conversation turns to HYBRID Marketing, exploring why businesses see better results when they intentionally combine digital marketing with physical marketing instead of relying on just one approach. Kirby and Jade also share a quick update with listeners about taking a short break after next week's episode before diving into the main conversation. The featured discussion asks a question most businesses never consider: What happens after the first impression? Whether it's after a purchase, an interview, employee onboarding, or a trade show, those "second impression" moments often have a greater impact on customer loyalty, retention, and long-term relationships than the first interaction ever could. If you're looking for practical marketing ideas that help your business create memorable experiences long after the first handshake, this is an episode you won't want to miss. 🎁 This week's giveaway: Get a FREE copy of Hit the TARGET at HitTheTARGETBook.com.