Everything Is Situational

Walking the English Chilterns with poodles Gus and Pippin, Gareth Cadwallader tackles a deceptively simple idea: there's no formula for running a business, only situations — and defining those situations is one of the founder's most important, and least delegable, jobs. Gareth breaks this down into two levels: the broad call (is this a crisis or business as usual, strategic or tactical?) and the granular one (what exactly is the issue we're solving?). He explains why vague situation-framing quietly splinters even small teams into misaligned priorities, and points to The Founders' Way's Kepner-Tregoe episodes for a structured method to fix it.