PODCAST · business
The Founders' Way
by Gareth Cadwallader
The Founders' Way is a coaching podcast for founders and founding teams building start-ups and scale-ups. Earned wisdom, walked and lived, not theorised from a stage. I boil down what I've learnt along my journeys on ten founding teams and through six exits. I'm sharing thirty years experience of what actually moves the needle for founders.The Founders' Way includes three different threads: Thoughts Along The Way - key learnings and insights from my journeys. Reflections - exploring Founding and Scaling journeys through conversations with other FoundersThinking In Real Time - conversations about what's on our minds with Founding Team members on my current Start-up journey with Reelflow Limited.The Start-up journey is one of the most challenging - and rewarding - adventures that any of us go through. As Founders we have to grow personally as we grow our businesses. On the Founders Way, I provide you with the space to think through what's important and the toolkit to deal effective
Episodes
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The Blurring of B2B and B2C
In this episode of Reflections on The Founders Way, Hayley Dixon reflects on the way in which platforms and behaviour that would have characteristic of consumers only 5 or 10 years ago has become normal in B2B marketplaces.
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Changing Buyer Behaviour
Gareth Cadwallader is joined by Hayley Dixon, who traces 13 years of startup marketing — from her early-20s start at vzaar during HubSpot's early inbound playbook era, to today. Hayley explains why heavily gating content no longer works the way it once did, how trust has shifted from brands to…
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Everything Is Situational
Walking the English Chilterns with poodles Gus and Pippin, Gareth Cadwallader tackles a deceptively simple idea: there's no formula for running a business, only situations — and defining those situations is one of the founder's most important, and least delegable, jobs. Gareth breaks this down…
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The Impact of AI on Scaling
Gareth Cadwallader and Reelflow co-founder Chris Wickson dig into how AI is reshaping what "scaling up" even means. Chris makes the case that meaningful, scaled businesses can now be built by teams of 5–20 people — even one person orchestrating agentic workflows — using direct before-and-after...
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Reflections - Getting Things Right From The Start
In this Reflections conversation, Gareth Cadwallader and Reelflow co-founder Andy Higgs look back across multiple startup journeys to unpack what actually needs to be nailed down early versus what you can muddle through. They cover founding team cohesion and cash runway discipline, then dig into…
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Thoughts Along The Way: Getting Things Right From The Start
In this first episode of Thoughts Along The Way, Gareth Cadwallader — recorded on his regular walk with poodles Gus and Pippin — shares the four pillars every founder needs in place before they start building or selling. Drawing on lessons from a dozen startups he's been closely involved in…
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Welcome To The Founders Way
Hello, I'm Gareth Cadwallader, I'm the host and creator of The Founders' Way. My vision for The Founders' Way is that it will become an invaluable companion and guide for founders of startups and founding teams. On The Founders' Way, my aim is to boil all that experience down into the things that…
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ABOUT THIS SHOW
The Founders' Way is a coaching podcast for founders and founding teams building start-ups and scale-ups. Earned wisdom, walked and lived, not theorised from a stage. I boil down what I've learnt along my journeys on ten founding teams and through six exits. I'm sharing thirty years experience of what actually moves the needle for founders.The Founders' Way includes three different threads: Thoughts Along The Way - key learnings and insights from my journeys. Reflections - exploring Founding and Scaling journeys through conversations with other FoundersThinking In Real Time - conversations about what's on our minds with Founding Team members on my current Start-up journey with Reelflow Limited.The Start-up journey is one of the most challenging - and rewarding - adventures that any of us go through. As Founders we have to grow personally as we grow our businesses. On the Founders Way, I provide you with the space to think through what's important and the toolkit to deal effective
HOSTED BY
Gareth Cadwallader
CATEGORIES
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Frequently Asked Questions
How many episodes does The Founders' Way have?
The Founders' Way currently has 7 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Founders' Way about?
The Founders' Way is a coaching podcast for founders and founding teams building start-ups and scale-ups. Earned wisdom, walked and lived, not theorised from a stage. I boil down what I've learnt along my journeys on ten founding teams and through six exits. I'm sharing thirty years experience of...
How often does The Founders' Way release new episodes?
The Founders' Way has 7 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Founders' Way?
You can listen to The Founders' Way on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Founders' Way?
The Founders' Way is created and hosted by Gareth Cadwallader.
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