EVERYTHING Wrong with the GUN Industry (Ft. The Gun Collective)

Jon Patton, founder of The Gun Collective (TGC), joins hosts John and Kaylee to talk about nine years of covering the firearms industry and what he thinks the industry keeps getting wrong. Patton has made YouTube videos since 2011 and built TGC into a go-to source for gun news, new product launches, and his blunt, often sarcastic takes. He explains why he says exactly what he thinks, even when it angers a company, and why his audience rewards that honesty. He recounts companies threatening to sue him and one telling him to take a video down because he called a product unsafe, and his answer was no. The conversation moves from creator philosophy to activism. Patton describes starting GunCon, a panel idea he borrowed from seeing Rooster Teeth's RTX, then grew into a weekend event that lets everyday viewers meet the creators they watch. He and Kaylee dig into his speech at GOALS and the core point that not every gun owner is an enthusiast. The job, as they frame it, is reaching the casual owner, the first-time buyer, and the hunter, and reminding them the Second Amendment matters at the local and state level, not just in a presidential race. Kaylee argues it is far easier to stop a bad bill before it passes than to fight it later, and that grassroots advocacy has driven the recent wave of constitutional carry states. The second half turns to the industry itself. Patton says brands are too big and too slow to listen, releasing reintroductions and 'me too' products instead of anything truly innovative, while charging prices the economy will not support. He and the hosts trade frustrations over the patchwork of state gun laws and the stress of traveling across the country with firearms. Kaylee presses on an underserved market: shooters with limited mobility or smaller frames who get handed a J-frame revolver or a snappy compact instead of a gun they can actually control. Patton agrees it is being ignored, mostly over money, and the episode closes on shared stories from their gun-store days. Questions this episode answers Who is Jon Patton and how did The Gun Collective get started? Jon Patton is the founder of The Gun Collective, a firearms news and product channel he has run for nine years. He has made YouTube videos since 2011 and built it into a go-to source for gun news and new product launches, delivered with a blunt, sarcastic style. Why does Patton give honest, critical takes on products even when it angers companies? Patton says whether he upsets a company matters zero to him, and his audience rewards that honesty because they get the perspective of a normal gun owner. He recounts brands threatening to sue and one demanding he pull a video after he called a product unsafe, and he refused. What is GunCon and what gave Patton the idea to build it? GunCon is a weekend event that lets everyday viewers meet the firearms creators they watch. Patton borrowed the panel idea from seeing Rooster Teeth's RTX, then grew it into a full gathering connecting creators and their audiences face to face. Why does Patton say not every gun owner is an enthusiast, and why does that matter for advocacy? Patton argues many gun owners are casual owners, first-time buyers, and hunters rather than enthusiasts, and the job is reaching them. The point matters because those owners need reminding that the Second Amendment is decided at the local and state level, not only in a presidential race. Is it better to stop a bad gun bill early or fight it in the courts later? Co-host Kaylee argues it is far easier to stop a bad bill before it passes than to fight it after the fact. She credits grassroots advocacy at the state level with driving the recent wave of constitutional carry states. Why does Patton think the firearms industry struggles to innovate? Patton says big brands are too large and too slow to listen, putting out reintroductions and me-too products instead of anything truly innovative. He adds that companies chase trends rather than set them, while charging prices the economy will not support. Why are shooters with limited mobility or smaller frames an underserved market? Kaylee presses that shooters with limited mobility or smaller frames often get handed a J-frame revolver or a snappy compact instead of a gun they can actually control. Patton agrees the market is ignored, mostly over money. Chapters 00:00 — Welcome and introducing Jon Patton 00:46 — The origins of The Gun Collective 02:58 — Hot takes, accuracy, and being proven wrong 07:37 — Rapid Fire questions 11:53 — How GunCon started 15:20 — Connecting creators and viewers face to face 17:05 — The GOALS speech and reaching casual gun owners 25:27 — Building an on-ramp for new gun owners 27:08 — Speaking the truth and angering companies 32:25 — Soapbox: overlanding and the pro-gun crossover 36:42 — Traveling across states with a firearm 39:38 — Constitutional carry and grassroots advocacy 47:00 — NICS numbers and the lack of innovation 55:45 — Underserved shooters and the shrink-it-pink-it problem 1:04:55 — Gun-store stories and sign-off About the guest Jon Patton is the founder of The Gun Collective (TGC), which has been running for nine years. He has made videos on YouTube since 2011 and focuses primarily on gun industry news, new products, and Second Amendment topics, delivered with a sarcastic, opinionated style. He scripts most of his content, including the jokes. Patton started in a gun store in 2012 and says he works in the firearms industry. He created GunCon, a panel-turned-weekend event for gun creators and their audiences, after seeing Rooster Teeth's RTX. He also runs a separate channel about his van build and is moving into overlanding. He carries an HK VP9 and holds a Pennsylvania license to carry a firearm and a Utah permit. Key quotes "you can get the news and you will also get what I believe is the perspective of a normal gun guy." — Jon Patton "whether I piss a company off or not matters zero to me" — Jon Patton "I think the thing that a lot of us get wrong is this idea that all gun owners are enthusiasts." — Jon Patton "it is far easier to stop a bad bill before it gets signed, before it gets passed than it is to wait until the end and then try to fight it." — Kaylee "I think the industry is very good at not listening." — Jon Patton "We haven't seen a big gun company do anything truly, truly innovative in a long time." — Jon Patton