Everything You Need To Know About Using Pinterest As A Business With Jeff Sieh

Key Takeaways Covered In The PodcastTry not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Males is currently fastest growing demographic on Pinterest, so don’t rule it out if your business is geared towards men. Ultimately, a user’s feed will be geared towards them. Although it may seem as though you need to create a pretty picture for Pinterest, often this isn’t the case. Yes, as a visual search engine it is important, it’s not the be all and end all. If you have a product that you think is hard to market on Twitter, reconsider the content that you’re writing. There is an opportunity for everyone, just some may have to work harder. If you’re using Pinterest for business reasons, you need to upgrade your account to a business account in order to comply with the terms of service. A business account will give you more features, lots of stats and use of promoted pins. When designing your Pins remember that a high percentage of viewers will be viewing your Pins on mobile. If you can’t read the text or see the image clearly, the likelihood is they can’t either. Although you can use large amounts of hashtags, it’s best to stick to 4-7 per post so you don’t take up your description space. To draw more people to click through to your website, consider the different ways in which you can design your pins. Different images, text and quotes will attract different people so it’s important you’re creating 3-4 pins per piece of content. Use other networks to push people towards your Pinterest account using ‘Pin it for later’ buttons.The one thing you need to remember above all else…Although people believe Pinterest is a lot of hard work and something they don’t have time to do, often it’s just adding in one more step to your process.Highlights You Simply Can’t MissIntroducing Jeff – 06:59Pinterest As A Discovery Engine - 14:20Pinterest For Men – 16:00Using Rich Pins – 21:20Using A Business Account – 24:20How To Ensure Your Pins Are Noticed – 28:12Using Group Boards 32:57Finding The Time Use Pinterest 39:40Links to Resources Mentioned in Today’s EpisodeEpisode 49TailwindManly Pinterest TipsJeff Sieh InstagramJeff Sieh PinterestSocial Warfare PluginTranscript below Hello and welcome to this week’s episode of the podcast. So lovely to have you here. Now before we dive into this week’s episode, I want to just talk a little bit about the podcast and how so excited I have been over the last few weeks seeing all the new downloads that I’ve been getting on it. I can’t tell you literally okay a wake up a morning, one of the very first things I do is I go on to Libsyn which is who I host my podcast with and I look at the downloads. Every morning without fail. My husband travels and I screenshot them and send them to him. Honestly we get so excited at the downloads and I am loving seeing everyone that’s downloading. I’m loving receiving messages and dm’s and emails. It’s so amazing to think that I sit here in my office on my own, wittering away to myself and then you guys are out there listening. I couldn’t be more thankful. I honestly I am over the moon. I love doing this. I love helping and teaching and it’s one of my most favorite things in that I was talking about it just this morning because I was talking about a talk I’ve got coming up and how I really like to do practical talks because I like people to go away with something that they can physically then do in their business. So for me the podcast is just the best platform because every single week I get to come in here, tell you something that could change the way you do something in your business. And of course even better it might help you sell more or promote more or get more customers or more people on your email list. Which for me is just awesome. So it’s so so good to hear from so many of you. Now, if you are listening to the podcast and your new please come and say hello to me or if you’re not new and you haven’t said hello then please come as they hello to me, please come and find me now you will most often find me on Instagram and Twitter but I am everywhere. Please come over and say hi. Tell me what you think. And also if you haven’t done a review on iTunes then I would be so very grateful if you did. It was just really lovely to hear the amazing reviews I get on there. And again it helps get the podcast out there even more so and the bigger the podcast gets the better guests I can bring. So it really is such a wonderful thing to see it growing and honestly it makes my heart sing. I get so genuinely excited and so very very grateful. So thank you anyway enough of me going on about how grateful I am but I am by the way in case you hadn’t realized. I have got a really good episode for you today and it’s why I interviewed a little while back actually. So I have to go back and re listen to the episodes so I remembered the things we discussed because sometimes they when I do it long time in advance it can blur into other things. Anyway if you remember back in episode 49 about sort of six episodes ago I interviewed Alisa and she talked about Pinterest and it blew my mind. I honestly promise you if you listen to that one you would have heard I mean I thought I knew about Pinterest until I listened to that. Also I suddenly realized what have I been doing. I should totally be on it and be making it work hard for my business. Now I am still that’s still on the list of things to do sometimes you just get super busy but I promise it is on my list and as soon as I’ve started doing it, I’ll let you know. However I also interviewed the very lovely Jeff Sieh. Jeff is a visual marketing consultant specializing in Pinterest, Instagram and video. He is also the owner and creative director at his Design Inc. Where he has worked to help clients market themselves in the best way possible using a variety of mediums over 16 years. He is also a head beard at Manly Pinterest tips where he is the creator and host of the Manly Pinterest Tips Show. Gosh that’s hard to say. Jeff is also on the social team at Social Media Examiner and manages that Pinterest and Instagram as well as appearing in and producing much of their live video content. What was so good to have Jeff on talking about Pinterest was often it’s seen as a very female led platform with only really women that go on there and you can only really market things to women and for women. And it was great to get him on to talk about his take on it and what he thought about it. And also after the episode that we did with Lisa on episode 49 I’ll link up to that in the show notes. It was great that she gave us a really good foundation of what Pinterest was. And Jeff takes us a little bit more deep diving into a few other aspects of it. So for instance we talk about the types of things that you want to post. We also discuss rich pins and he kind of blew my mind with the technology that’s available now that basically you can create a pin and that pin is connected with the product on your shop and therefore when people click on the pin they can check right there and then really seamlessly which I just think is an amazing tool. Also if you change the price on your website it changes the price on the pin which again if you’ve got a product that are selling online. I just think that’s a really amazing thing to be able to do. We go into lots of other details about how to use Pinterest as well and why it’s good for your business. So this is definitely another must listen. If you enjoyed the other Pinterest episode you’re definitely going to love this one. And also if you’re sat there thinking you know what Teresa, Pinterest isn’t for me and my business please give it a go because I promise you just listening to this will I hope open you up to another possibility. Now you know I am a massive advocate of not trying to do too much and I only do things if I can do them really well. So therefore I know Pinterest is super important and I am going to do it. We’re just trying to work out a way in which me mean the team can do it within our current sort of set up and with ease. But actually for some of you out there Pinterest could work way better for you than maybe even Facebook or Twitter or you know lo and behold Instagram and you know I’m a massive fan of Instagram so just take a listen because you could be missing out on a platform that actually could work super well for your business anyway enough of me. Here’s the interview with Jeff. So I’m so excited today to welcome Jeff Sieh to the podcast. Welcome Jeff. Well thanks for having me. I’m excited to be here.Great, so thank you. I had a small intro to Pinterest and on the podcast already we’ve had a small introduction to Pinterest and I know that I just have a million other questions. I’m very excited to find out...