Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?That was Part 1.This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.TOPICS & TANGENTS— The $20/day beginner strategy— Visibility ads vs. lead gen ads vs. retargeting ads— What ad creative is working RIGHT now— The "curiosity ad" vs. the "direct ad"— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps— How to structure your ad budget— The full timeline for running lead gen, visibility, and retargeting ads— The bird phase that apparently hits every woman at 32POINT OF THE STORYYour lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkitBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”This episode was edited by Adrienne Cruz.