Evolution From a DMP to a CPD

from The Transient Identiti · host Transient Identiti

At one point, a data management platform (DMP) anchored much of the advance targeting philosophy for Brands. But once the world started to unlock first party data, then entered the consumer data platform (CDP).

Episode metadata supplied by the publisher feed · Published Nov 6, 2023

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Evolution From a DMP to a CPD

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