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PODCAST · business

The Transient Identiti

by Albert Thompson

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Episodes

  1. Setting The Frame in Ai

    In this audio clip, I break down how to begin thinking about on boarding in the deployment of AI.

  2. Element of Discovery in Sports

    What people love about sports is the unfolding of an untold story.

  3. Sports As Part of the Attention Stack

    If you were to look at Sports as real estate, the valuation for this landscape has never been higher.

  4. Ai in the Talent Biz

    The threat of #Ai is the ability to outclass and out react human efforts. Thus, the play is to figure out how algorithmically resourcing can be accelerated, and made more precise.

  5. Breaking Down Ai to Its Meaning

    With their being so many derivatives of #artificial intelligence, practitioners need to break down exactly what is taking place within the machines.

  6. Gaps in the Talent/Creator Business

    Brands and agencies alike need to modernize their approach to leveraging #influence.

  7. The Business of Bias

    Bias is a business. Let’s be clear. There is profit in the problem.

  8. Diverse Community Impact on Product Development

    The question isn’t why diversity; the question is why would you NOT? Diverse markets force innovation and diversification in product design and development.

  9. Future of Communities

    Community is the context for which brands are built!

  10. Truth About Attention

    Let’s get into the truth about attention.

  11. Planning for Attention Measurement

    If attention is the ultimate real estate in Advertising, then you have to plan for the outcomes in learning as you plan to extract from it.

  12. Supply Path Optimization

    SPO sits at the core of solving many of problems plaguing Programmatic and any other audience buying practices ranging from DEI impact, brand safety, MFAs, attribution, etc.

  13. Evolution From a DMP to a CPD

    At one point, a data management platform (DMP) anchored much of the advance targeting philosophy for Brands. But once the world started to unlock first party data, then entered the consumer data platform (CDP).

  14. POV on In-Game Advertising

    #Gaming is one of the coveted “uninterrupted” experiences. And as the #attention wars heat up, this matters

  15. Finding Your Mentality

    Brands need to ink the #mentality prior to in-market activation

  16. Media Buying Needs Better Decisioning

    Given the consumer nuances that buying platforms aren’t suited to decipher, media buying needs better “Decisioning.”

  17. DOOH at the Experiential Level

    At natural part of the #DOOH ecosystem is events. #albertthompson

  18. The Limitless Nature of DOOH

    While other media types have expansion constraints, but #DOOH maps to physical real estate expansion. #albertthompson

  19. Photo-Realism in Metaverse Experiences

    The promise of #Metaverse experiences in Web3 is the aspect of photo realism for the user experience. #albertthompson

  20. Evolution From Web2 to Web3

    The shift to #Web3 ushers in a whole new way of thinking.

  21. Future of Social Communities

    GenZ is already signaling their fatigue and dissatisfaction with the construct of the current #social #networking environments. #albertthompson

  22. Managing the Distributed Me

    In the current era, our identities are highly distributed across a series of social networks and native apps. User fatigue is setting in on how to manage them.

  23. Programmatic for Web3?

    For Programmatic to gain relevancy in the blockchain the marketplace must organize itself first.

  24. Brand Mentality 101

    Here’s the starting point around crafting your Brand Mentality.

  25. What and the Why Behind ChatGPT

    In this segment I’ll breakdown the how, what, and why behind ChatGPT. #albertthompson #ai #chatgpt

  26. Utilization of Tools for Brand Mentality

    Formulating an effective mentality is the requires the synthesizing of a series of insights and narratives.

  27. Evolution of Brand Mentality

    Brand Mentality is a culmination of many facets of a brands history, Mission, Vision, legacy, product cadence, Value proposition, ethos, and CSR objectives.

  28. Mapping the Consumer Hyperlocally

    Consumers live their lives with a 5 to 7 mile radius of their domicile. Ad exposure must be “mapped” against that. #hyperlocal #location data #albertthompson

  29. The Fluidity of Brand Menatlity

    Cancel Culture + Consumer Confidence + Speed of the Consumer + Speed of Information means a brands mentality must be fluid.

  30. You, Me, and Web3

    DIGIDAY: Audio clip from Media Buying Summit. Interview with Antionette Siu.

  31. Marketplace Impact for Democratizing CTV

    #ctv #albertthompson

  32. The Democratization of CTV

    A self service play with long-tail affinity that flattens the playing field for access to the digitized TV audience is a game changer. #ctv #albertthompson

  33. Why Local Matters for CTV

    All consumers live their lives locally. So the largest screen (TV) should be digitized and localized. #ctv #albertthompson

  34. Why Shoppable TV for Multicultural?

    It’s the interactivity and engagement accompanied with unique storytelling. #albertthompson #shoppabletv

  35. Marketing’s Design as a Catalyst for Conversation

    #market #conversation

  36. Twitter’s Misplaced Value Proposition

    Twitter was built to aggregate massive amounts of what we call “market conversations” in the form of posts, rants, clips, and thought pieces at scale. Not much has changed but the volume of fire hosing of information and misinformation.

  37. Consumer Intelligence in Healthcare

    Intelligence gathering is now a multifaceted endeavor of unlocking “consumer signals” to stitch together meaning. #consumerinsights #albertthompson

  38. Diverse Recruitment in Clinical Trails

    Healthcare, especially Pharma, has undervalued the importance of diverse representation in clinical trials. Now there’s a deficit in science as America becomes more diverse.

  39. Why influencers for Healthcare Marketing

    Ones health is an entirely intimate journey. Trust is amongst a small circle of that is human powered. People to people. #influencers #healthcare

  40. State of Healthcare Marketing Ecosystem

    This excerpt details the landscape of Marketing options.

  41. Multicultural Segmentation in Healthcare

    The excerpt highlights why Multicultural segments matter in Healthcare Marketing.

  42. Emergence of Hyperlocal Community Apps

    We live most of our lives in a 5 to 7 mile radius. Not on a global stage. That’s why Hyperlocal apps like Nextdoor carry more intimacy than Facebook. #hyperlocal #consumer #albertthompson

  43. Identity Crisis in the World of CTV

    As the race for CTV heats up, the pursuit of solving identity accelerates. #consumer #identity

  44. Shoppable TV Movement

    The Shoppable TV movement will usher in a new set of ideals and expectation with regard to the identity of the consumer. #ctv #shoppable #albertthompon

  45. Redefining Household Identity

    During DIGIDAY’s Future of TV Summit, Albert shares his views on state of identity. #ctv #digiday #identity

  46. Marketing is the Parent Company

    Service companies need to better understand their client’s business and the business they are really in. It all starts with supply chain management. #marketing #albertthompson

  47. Mapping Consumer Purchase Patterns

    If you’re breaking down the consumer journey, you need to map those behavior all patterns for purchasing to the in-market strategy. #consumer #journey #albertthompson

  48. Mapping Consumer Psychology

    You can’t simply research the psychology of your consumer. You must map it against desired business outcomes. #consumer #behavior #albertthompson

  49. Consumer Psychology in a Recession

    #consumer #behavior #albertthompson

  50. Culture in Ad Agencies

    The need for diverse agency cultures in the modern era. #cultural #intel #dei

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ABOUT THIS SHOW

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

HOSTED BY

Albert Thompson

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does The Transient Identiti have?

The Transient Identiti currently has 153 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Transient Identiti about?

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs...

How often does The Transient Identiti release new episodes?

The Transient Identiti publishes regularly with 153 episodes available. Check the episode list for the typical release schedule.

Where can I listen to The Transient Identiti?

You can listen to The Transient Identiti on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Transient Identiti?

The Transient Identiti is created and hosted by Albert Thompson.
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