Evolving the Industry: A Call to Action

In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KXSend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025