Evolving Thoughts: Total ACOS for Amazon Advertising in 2022

Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you. We’ll see you in The PPC Den! Highlights 0:00 Intro– Rethinking Total ACOS 3:55 What has evolved with Total ACOS reporting? 6:06 What reporting systems do you use with clients? 8:01 What’s the biggest problem for someone who has high TACOS? 13:29 Great PPC masks problems with organic 21:30 Remember: imperfect data because of sponsored brands 25:45 How does the cost of acquisition relate to TACOS? 28:15 Extra thoughts on communicating PPC vs organic to clients Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links BetterAMS How to Optimize for Total ACOS Goals in Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker