Exactly What is Financial Capital? A Look at Financing Your Business - Alternative and Traditional Sources of Capital

In this episode Shannon will sit down with Meryl Kaye De Leon, the Founder & Managing Partner of PERA Growth Hub, a financial services and consulting firm based in Vancouver, BC. They will be discussing what access to capital really means & why it’s one of the biggest barriers for entrepreneurs, how gender and other identities play a role in accessing capital, common forms of financing and considerations to think about for each, plus much more. Meryl started PERA to fill the gap between the flow of capital to entrepreneurs, business owners, and founders that need it most. Access to capital can either make or break businesses, and PERA’s mission is to democratize the process and assist entrepreneurs in securing the right sources of capital for their business. As a multidisciplinary executive, Meryl has held various roles in marketing, business operations, and most recently as a Director of Finance. Over her career, Meryl has led teams of all sizes from small start-up environments to entire departments for large publicly traded companies listed on the London Stock Exchange (FTSE100) and the Toronto Stock Exchange. Meryl is passionate about finance and start-up success, currently lending her time as a Committee Member and Mentor to various organizations within the community. Meryl earned her MBA with a major in Accounting from Syracuse University in New York, and was named one of the Top Female Founders to Watch in 2022. . Resources Connect with Meryl PERA Growth Hub Website: https://www.peragrowthhub.com/ PERA Growth Hub LinkedIn: https://www.linkedin.com/company/pera-growth-hub/ Meryl’s LinkedIn: https://www.linkedin.com/in/merylkayedeleon/ Sponsors In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth. For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub  Connect with Us Website: thefinancecafe.ca/ Instagram: @thefinancecafeofficial  LinkedIn: The Finance Cafe  Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/