Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond

in my experience, probably nine outta 10 people are petrified of creating content on LinkedIn because they're worried about colleagues judging them, their boss judging them. What if you lose your job if you post the wrong thing? Like these are real concerns from real people.  This is Michelle J. Raymond, the corporate trainer and two time best selling author who has become the go to authority on LinkedIn company pages. And today on Useful Content, she's going to share her proven strategies on how to grow your LinkedIn company and personal pages. It's about finding what is the thing that you are most comfortable with. That for the first couple of months, you can commit to doing consistently every week. Because it's that consistency which is gonna pay off  Why your company is better off having many people creating on LinkedIn. LinkedIn's a team sport. The more you get your team involved, I. The more success that you're going to have. Why it's critical to fix both your personal and company pages before you start making content. Imagine creating amazing content. Somebody has a poke around, goes back to your profile or your company page, and they're greeted with either a ghost town or something that's completely outta date or really undersells the person or the business.  And finally, she shares a perspective on the one thing you really need to be worried about when you start sharing content on LinkedIn. There's so much advice going out there from LinkedIn. Trainers like myself often conflicting and I say. Throw that all out the window, push it to the side. The only thing you need to worry about is  Let's make useful content. Hello and welcome to the Useful Content Podcast and today we have a brand new teacher in the useful content classroom. Michelle Jay, Raymond. Hi Michelle. Good day, Juma. I am so excited to be on the podcast with the man with the smoothest tones and best teaching. So I've been waiting for this, uh, episode for so long, and here we are. Oh, you flatter me too much. Too much. And I could say so many good things about you. So we've been connected on LinkedIn since 2021. I checked and that is pretty accurate. And over the past few years, you have had tremendous. Growth on LinkedIn. You create a ton of weekly content, you have a successful, um, LinkedIn company page 'cause that's the thing that you do. You have launched two podcasts, written two books. You've launched a newsletter, launch, a YouTube channel, and uh, at this point you have, I don't know, hundreds of live, live shows and you've basically become the go-to authority authority when it comes to LinkedIn. Company pages. Not to mention you did a massive rebrand last year. How has the journey been for you on LinkedIn? When I listen back to what other people tell me I do. There's no way that I believe that I'm doing all of that myself, because it's kind of crazy to think about. So for the person who doesn't listen to podcasts, I run two of my own. For the person who doesn't really enjoy video content, I run a really successful YouTube. Channel for the person that never thought I'd be an author. I've written two books. and why? Because I like to create content for how my audience likes to consume it. So, that's what drives me. So, and I think that's one of the things that when I look back, I'm most proud of. I can't wait to talk to your audience a little bit more about how that all came about. Company pages on LinkedIn are my specialty, but there's just so many more opportunities that have come out of that. It's kind of crazy when I stop and think about it. And also you, uh, by the time this comes out, it'll been long gon...