Examining the science behind how we make choices

The rapid influence of artificial intelligence is making choice-making behavior more important than ever. University of Arizona marketing professor Martin Reimann discusses how potential consumers who can detect AI in advertising are less likely to choose those products over others. Martin Reimann spoke with Leslie Tolbert, Ph. D. Regent's professor emerita in Neuroscience at the University of Arizona.

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Examining the science behind how we make choices

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Talking Biotech with Dr. Kevin Folta Kevin Folta Talking Biotech is a weekly podcast that uncovers the stories, ideas and research of people at the frontier of biology and engineering.Each episode explores how science and technology will transform agriculture, protect the environment, and feed 10 billion people by 2050.Interviews are led by Dr. Kevin Folta, a professor of molecular biology and genomics.

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This episode is 11 minutes long.

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This episode was published on November 18, 2025.

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